Inside Noughty with Amanda Thomson: Quality, Innovation, and Growth in the U.S. MarketIn this debut episode of Non-Alcoholic Wine Celebrities, host Vanessa de Souza Lage, founder of Vin00s, sits down with no less than powerhouse Amanda Thomson, CEO and founder of Noughty, one of the world’s most recognised premium non-alcoholic wine brands.Amanda shares how she turned her vision for elegant, alcohol-free wine into a global business; rethinking quality standards and expanding strategically in the U.S. market.🎙 What we coverHow Noughty was born from Amanda’s background in the wine world "I was drinking so much sparkling water"What “quality” really means in non-alcoholic winemaking Building a strong, mission-driven teamWhy sustainability and ethics matter in brand buildingThe U.S. growth strategy and future innovationsWhere the NA wine industry is headed next🍇 Key takeawaysTrue innovation in non-alcoholic wine starts with quality and execution, not hype: "the quality led piece will be the winner"The U.S. remains the biggest opportunity for NA brands growthExpect industry consolidation driven by premium producersGuest: Amanda Thomson – Founder & CEO, Noughty Host: Vanessa de Souza Lage – Founder, Vin00sNon-Alcoholic Wine Celebrities is produced by Vin00s, the media platform dedicated to the world of alcohol-free wine. Subscribe on YouTube, Spotify, Apple Podcasts, Amazon Music or wherever you get your shows.#NonAlcoholicWine #Noughty #Vin00s #BeverageIndustry #Innovation #Podcast